Great bloggers don’t spend trying to keyword optimize their content. The best articles come from people that know their target market and how to articulate their point while sounding effortless. If you sit there and try to come up with 3 to 5 keywords that you absolutely have to to work in, you’re going to ruin the natural flow of your writing, making things look forced.. and you know what? Your audience is going to know it.
When you try to play search engines in order to rank higher, you’re actually doing yourself a disservice because more than likely all that effort isn’t going to get you any closer to the top than the last one that looked as if you spit it straight out of the best spinner.
I understand that not everyone out there has a talent with words.. but that then begs the question; why are you blogging in the first place? If the answer is to make money, then you’re not going to get to where you want to be. I’m not saying that there’s anything wrong with making money… hell, I’d be a hypocrite if I was. What you need to do to really figure out your own success is answer these two questions:
Why do I blog?
Do I enjoy it?
I can tell you that when I answer those questions personally, I know that I blog to help people and because writing has always been a passion of mine. Some people smoke, some drink, but my solace comes in the form of watching a paragraph form around the sounds of my fingers repeatedly tapping the keys.
Do you see what happened there? In the process of answering the first question, I naturally rolled into the second. I didn’t have to stop and think about it and that’s the difference between me and the guy pumping out articles that are so choppy and keyword rich that you can’t help but cringe as you attempt to make your way through them.
So what do you do? How do you find that balance?
The truth is that sometimes I even struggle with that. Blogging in a lot of ways is like a roller coaster. Some days are up, and others are down and it’s hard not to get discouraged when you see one of your articles doing better than another, especially when you feel like you put more work into the later. When you see that jump in your AdSense account, it’s hard not to get a high from that increased flow in income. In a lot of ways, it’s the validation that every blogger craves. Where there’s validation, there’s also disappointment and seeing that roar die down to a trickle would discourage almost anyone.
What you need to keep in mind is that the more you write, the better you get. Just keep going, keep writing, keep trying. Even if you go an entire week without a single comment to your posts.
When Julie Powell, the author behind the blog “Julie & Julia” 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen” People weren’t immediately grabbed by the idea. In fact, she had days where she’d be talking to herself via post, wondering if anyone out there was reading. She wasn’t keyword optimizing, she was just posting continually because she wanted to and eventually her content started ranking higher which leads to a book deal and a major motion picture.
I’m not telling you that if you keep it up, the same thing will happen to you. I’m just trying to offer some perspective and really isn’t that what blogging is about in the first place?