visual storytelling:What is it and why should you care?

When we look back throughout history, the human race has been using images to tell their story since the days of the caveman. While some would argue that there’s nothing more powerful than the written word, you simply cannot deny that when combined with a compelling visual, the effect is magnified.

Not only does visual storytelling promote greater engagement with your target audience, it has been statistically proven that your content will be received better.

With that said, you can’t just slap any image onto your blog without a reason. What I’m talking about is the type of image that can stir a response from the collective psyche of your readers. Strong images can evoke a wide range of emotions which is what you need to tap into and it’s not as difficult as you might think.


Tips for future application

Stories are irresistible to the human mind. Literary terms such as “Once upon a time…” trigger a response that unconsciously activates our imaginations, giving us little choice but to follow along with the mental movies our brains are creating.

Use this knowledge to build upon your content. Look at the words you’re using to describe your subject. What are you trying to accomplish? Are you trying to sell a product or are you trying to inform your audience? Basically, why should they care about what you’re trying to say to them.

Whatever the case may be, once you’ve singled out the main point you’re ultimately trying to make, it becomes easier to pick an image that aligns with your goals.

Think about the last advertisement that spoke to you. I recently saw an ad for laundry detergent of all things. It was a young woman, running through her house, taking care of her child while her husband just sat there watching television. This was narrated by her father who could see this from an outside perspective which lead to him reflecting on the fact that he had perpetuated this cycle by allowing her to watch the same thing happen in her childhood home as she grew up. It ended on a positive note with the father going home and offering to help his wife with the laundry for the first time.

The ad was short, told a compelling story, and was able to tie in the product that they were trying to sell. In the days to come I will be exploring techniques such as this in greater detail to help you take your content to another level.

Are there any ads that you’ve seen lately that have really pulled you into the experience? What about them got your attention? Feel free to let me know in the comments below.

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