That really is all it takes at first. Most bloggers will write just for the sake of writing without taking any time to really figure out who their target audience is and what they’re trying to convey.
Over the years I’ve watched countless people start and fail simply from a lack of guidance. This practice of writing without a focal point doesn’t just lead to poor reader engagement, but it’s also a contributing factor behind a lack of revenue for those trying to monetize their blog in some way.
If the reader can’t connect with your piece within the first minute of reading, the odds are high that they’ll move on to something else without a second thought. To keep their attention, your goal needs to be obvious even if it isn’t supposed to be… let me explain.
When you see an advertisement, how often do they come right out and say “Buy this thing, now!” Not very often because that kind of selling doesn’t push sales the same way a subtle picture that highlights why you might want that product for yourself does.
The reader needs to feel like they’re making the final decision to buy something and that you merely helped them come to that conclusion. This can be accomplished in several different ways, one being the proper utilization of visual storytelling which I cover in depth in my free resource you get for subscribing to our newsletter.
If your goal isn’t to sell them on a product or service and you’re trying to inform or entertain while earning an income via targeted ads, you also need to keep in mind what you’re trying to say.
When a reader is looking for information on a subject, they don’t just want the facts. More often than not they want a mix of good writing to accompany the answer to whatever they’re searching for, but you need to keep things in balance.
The other day a friend of mine was telling me about this blog article she was reading about cloth diapering and the writer was able to artfully give her the facts, but she made mention of a product she used for dry skin which just so happened to appear next to the article via proper ad placement. The ad was clicked, the product was bought, and most people don’t even realize what just happened all because that blogger knew her audience and what she was trying to say.
When was the last time you purchased something based off of an article you read? Maybe you didn’t realize what the author was trying to do at the time, but if you did, would it have changed your mind? Let me know in the comments below!